A campaign shoot doesn’t stop at 20 campaign images.
For Kinfill, I translated the campaign concept into a social content approach. That means developing and creating social concepts alongside the photographer during the campaign shoot.
While 20 campaign images can tell a brand story, unforced and organic social content can be just as powerful in extending its reach online. From tapping into trends in a way that feels authentic to the brand, to capturing behind-the-scenes moments. The goal was to create a cohesive social grid that tells the campaign story in a way that feels natural to the platform and true to Kinfill.
Photographer Mathijs labadie | Studio WilderlichtÂ
Art director Chatty Arts
photos
stories
reels
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