Main focus: graphic design / concepting / strategy
HAY HELLO! Big news — wahooo, I’ve graduated from Amsterdam Fashion Institute Fashion & Branding with a 9 (!!)
The assignment: 'The final stage of your degree program, you will independently create a graduation project that showcases your talents, personal vision, and the fashion skills, knowledge, and insights you have developed.'
For the Scandinavian brand HAY I developed a communication campaign and platform called GetaHay: The getaway guide for Design-driven Urbanists. Swipe to check out some of the highlights of my project. A special thank you to Madelief Thieme for the amazing support on strategy & copy.
The challenge: 'How can HAY become a top-of-mind brand for Design-driven Urbanists, seamlessly integrating with their aesthetically refined lifestyle?'
